Ranger Marketing and Waterland planning joint buy & build strategy in the European direct personal marketing segment

Düsseldorf, 18.10.2010 - In collaboration with the management team of the Düsseldorf-based company Ranger Marketing & Vertriebs GmbH (Ranger), Waterland is planning to implement a buy & build strategy in the personal direct marketing segment in the future, in order to further extend Ranger’s market-leading position in Europe on the basis of organised growth and acquisitions.

Acting on behalf of companies such as Deutsche Telekom, Vodafone and RWE, Ranger markets products and tariffs directly to end-user customers. As a result of this transaction, Waterland will acquire a majority holding in the Ranger Group. Along with the management team, the founders of the company, John Keller and Frank Rittmann, will retain a significant share in the Group.

The demand for personal direct marketing is on the increase, especially in the telecommunications, cable and energy sectors. Product suppliers are anticipating that this marketing channel will continue to gain in importance. The factors driving this trend forward are the ever-increasing complexity of the products and tariffs on offer, fiercer competition between providers, and the deregulation of these markets in Europe. Ranger is the only provider with the necessary size, professionalism and infrastructure required to service these blue-chip clients. With over 18 years of international experience in personal direct marketing, Ranger is one of the world’s leading companies in this sector.

Ranger is currently active in Germany, France, Switzerland, Hungary and the Czech Republic. With continued organic growth and the acquisition of companies, Ranger should now be able to further reinforce its outstanding position in these countries and in other European countries as well. In this connection, the continued extension of the core business, with personal ‘at home’ customer advice and within the context of shop-in-shop systems, remains a central aspect. However, the aim of expanding into adjacent areas of business is a further component of the expansion strategy.

In addition to its outsourcing activities, Waterland has specialised in investments in the fields of leisure and luxury, the ageing population and sustainability, among others. With its participation in Ranger, Waterland is now embarking on a series of investments in Germany. In recent years, funds advised by Waterland have acquired majority holdings in leading river-cruise provider A-Rosa and in Golf Range, the leading German operator of golf complexes, for example.

Jörg Dreisow, CEO of Waterland in Germany, states: “Ranger is a genuine ‘hidden champion’ and has for many years been the market-leading partner for major international companies in the field of direct marketing. We are now helping its management to continue this success story with the inclusion of other countries and related areas of business”.

Both the management and the founder company members will be retaining their significant participations in the new Group, and will continue to fulfil the sole operational management role. “This collaboration with Waterland is offering the Ranger Group a marvellous opportunity for further growth,” explains John Keller. “We could consider nothing but a partner with a far-sighted strategic approach. We are ready, we are motivated – and we make this promise to our team: Ranger will remain Ranger, with all of its existing opportunities and outstanding quality of marketing.”

2010-10-18T08:00:00+00:00October 18th, 2010|